ZIPCAR CASE STUDY SWOT

Members using its car rental system. In the third quarter of , Zipcar merged with Seattle-based rival Flexcar to create a nationwide car rental company. Pass their Zipcard over the car’s reader on the windshield or press a button on the iPhone application. Similar schemes are being considered by Hertz, Enterprise and U-Haul. Portland and Flexcar Seattle.

Over 30 makes and models are offered, plus pickup trucks, etc. Zipcar members have automated access to the cars using an access card which unlocks the door; the keys are already located inside. Appeals to the technically savvy, familiar with social networks, smartphones, etc. Zipcar provides automobile reservations to its members, billable by the minute, hour or day; members may have to pay a monthly or annual membership fee in addition to car reservations charges. Acquired a majority stake in Avancar in late

Each vehicle has casee home location, to which it must be returned, and these locations are shown on the Zipcar website. Gas, parking, insurance, and maintenance are included in the price.

zipcar case study swot

Zipcar is a capital-intensive business with low profit margins. Zipcar is an automated car rental system in which cars are held communally and stufy by the hour or day if required.

Zipcar Case Analysis

Zipcar charges a one-time application fee, an annual fee, and a reservation charge. Stuey a brief history of Zipcar under its three CEOs. Sources and Further Reading Need the references and resources for further study? Scott Griffith took over inand adopted a more aggressive and systematic policy by: Acquired an increasing but still minority interest in the Barcelona-based Avancar from onwards. The iPhone can also make the horn beep, helping to locate the car. How does the system work now?

  1.1A HOMEWORK PROBABILITY PREDICTIONS

Get your eBook here.

Merged with Seattle-based rival Flexcar in Robin Chase also thought the car rental companies, Hertz and Avis, might enter the market if the concept proved viable. In the third quarter ofZipcar merged with Seattle-based rival Flexcar to create a nationwide car rental company. Zipcar was founded in by Antje Danielson and Robin Chase.

Zipcar Influencing Customer Behavior – Good Case Study Solution

Com Zipcar was founded in by Antje Danielson and Robin Chase, and by December offered over 8, vehicles tomembers in urban areas throughout 28 north American states and provinces. The car is unlocked and starter keys inside are enabled. Real costs emerged as the company got going. Call or text Zipcar if they’re running late and want to extend the rental: It includes extensive 3, references, plus text, tables and illustrations you can copy, and is formatted to provide comfortable sequential reading on screens as small as 7 inches.

In SeptemberZipcar announced that it had 1 million members across cities in 9 countries, and offers nearly 10, vehicles in the United Cade, Austria, Belgium, Canada, France, Germany, Spain, Turkey, and the United Kingdom.

  CONISTON GEOLOGY DISSERTATION

zipcar case study swot

Grouping by Business Models: Learning from Others 9. Similar schemes are being considered by Hertz, Enterprise and U-Haul. Appeals to the technically savvy, familiar with social networks, smartphones, etc. Zipcar hadswto and 9, vehicles in its global fleet in July Each car shared takes 15 personally-owned vehicles off the road. Would you like to get a custom case study?

Path to Viability Zipcar seemed to challenge the American swkt of car ownership, and capital was difficult to raise, even though the concept of car share was slowly catching on in Europe. Pass their Zipcard over the car’s reader on the windshield or press a button on the iPhone application. Fill up if the gas gets low, for free using the special charge card in the car.

Zipcars are zipcad and washed weekly by the company. Zipcar members have automated access to the cars using an access card which unlocks the door; the keys are already located inside. Importance of real data in planning.

Zipcard approval can take a week.