Public Opinion Quarterly , 16 4 , A significant strength of the case study method involves using multiple sources and techniques in the data gathering process Soy, As such, there would not be a pure induction, in the naive realist sense: Due to the subject-reference, fully standardized methods are abstained from. Technical fuzziness of qualitatively oriented research needs to be balanced by theoretical stringency. Essential guide to qualitative methods in…. Interestingly, the deduction starts from the rule to the datum to extract the conclusion inference , while in the case of the induction, it starts from the datum in order to complete something, and then make the leap to the rule theory.
According to Yin a unlike statistical analysis, there are few fixed formulas or cookbook recipes to guide the novice. Tellis argues that the analysis of a case study methodology is the most difficult yet the least developed process. The Case Study as a Research Method. As a matter of interest, a common concern about case studies put forward by their critics is that they provide little basis for scientific generalization YIN, a, p. Essential guide to qualitative methods in…. According to MAYRING a, ; ,  the main idea here is to give explicit definitions, examples and coding rules for each deductive category, determining exactly under what circumstances a text passage can be coded with a category. Depending upon the nature of the research question and the ability of a researcher to use different methods, mixed methods research opens a class of research designs that deserve consideration Yin, b.
Quantitative content analysis kohbacher not provide satisfactory answers to the question where the categories are derived from, and how the system of categories is developed. Finally, the use of qualitative content analysis for conducting case study research is examined and evaluated.
Thus, it is assumed that phenomena have relative stability and, qualiative on the theoretical model and the abstract theory of which it is a simplification, it can be analyzed from various perspectives; but as much of the researches that use CA, it does not take into account the clear existence of a phenomenon, this point can be difficult to understand.
Then, a basic introduction to qualitative content analysis as an interpretation and analysis method for text documents—especially the transcripts of qualitative interviews—and other data material is given, with the focus on Philipp MAYRING’s approach researcg qualitative content analysis. Research, which fits in a pragmatic paradigm requires a combination of qualitative and quantitative data collection and data analysis techniques.
According to YIN a, pp. These analysts do not dare to critically analyze the effect to hypothesize an antecedent event “cause” that can reorient the relationship between datum and theory, making it more complex from the abstract point of view, with repercussions on attempts of exploiting in the future the design of the phenomenon that binds the datum to a more complex theoretical elaboration.
The aim is to produce analytic conclusions answering the “how” and “why” research questions. This positioning researvh treating the phenomenon as emerging from the data, neglecting the role of theory is not shared by other authors, translating into focus of controversy in the philosophy of science.
According to Glaser and Strauss theoretical sampling is the process of collecting data from relevant cases to generate a theory. Besides, we also saw that case study research has a major function in generating hypotheses and build theory.
The Use of Qualitative Content Analysis in Case Study Research
Due to the subject-reference, fully standardized methods are abstained from. Interestingly, YIN b in his companion book to his case study textbook YIN, a speaks of the “case study method” pp. Die Praxis der Qualitativen Inhaltsanalyse.
Inter-subjective verifiability is a case in point here. However, the dilemma is that the researchers are not fully aware of the proper match between the problem that is investigated and the chosen methodology, often leading to erroneous findings.
However, great efforts have also been made to reconcile both sides or, where not possible, at least to soothe the disputethus providing the opportunity to exploit the advantages of both approaches and opening the way for synergy effects e.
Of course, case study research usually corresponds to such a comprehensive study.
The use of the qualitative content analysis in psychology: a critical review
The first technique is pattern matching-comparing empirically based patterns with the predicted ones; we consider it as the most desirable technique for case study analysis. The Case Study as a Research Method. Hence, qualitative content analysis might be an appropriate analysis and interpretation method for case study research.
From the perspective of Bardinthe development of CA can be organized into three stages. By the way, this is the main contribution of qualitative data analysis: Prospects not so radical advocate the relevance of using the theory concurrently with the categorization process e.
The author argues in favor of both case study research as a research strategy and qualitative content analysis as a method of examination of data material and seeks to encourage the integration of qualitative content analysis into the data analysis in case study research. The third is simpler patterns, which refers to matching patterns using only a few variables; however, this is possible if the derived patterns are predicted to have enough clear differences.
Avenida Colombo, CEP: According to Stake and Yin ; Imas has described case study as a method of learning about a complex phenomenon through extensive description and analysis of that instance in its contextual settings.
Finally, a very cursory view of data analysis has been provided, which is mainly inspired by Yin. It should be determined on what part of the communication inferences shall be made, to aspects of the communicator his experiences, opinions, feelingsto the situation of the text production, to the socio-cultural background, to the text itself or to the effect of the message.
BERELSON’s book “Content analysis in communication research” first published was the first compendium of the methods and goals of quantitative content analysis which had been developed up to that time, and which concentrated on assessment on the basis of frequency analyses BERELSON, Among the procedures of qualitative content analysis MAYRING a,  hallmarks the following two approaches as central to developing a category system and finding the appropriate text components as a result: The logic of scientific discovery.
Selection of cases is the most difficult step in research design, as one can always fall prey to different traps, such as ones emotions and experiences, and the resultant inclusion or exclusion of case s might not be a true representative sample of the study.
Combining qualitative and quantitative approaches Vol. Design and methods, 2nd Ed. The quantitative approach performs interpretive inferences from the results of frequency obtained after the data categorizing.