NZTE CASE STUDY

Curious how we could impact your digital revenue? The imake team celebrating the success of The Grainfather. Receive monthly insights, industry news, global know-how and events. Keep me updated on new resources, upcoming events or training opportunities. Subscribe to our newsletter. As part of the website conversion optimisation work Catchi is performing, the measurable outcome NZTE wanted to achieve was to increase the number of visitors who were finding the correct self-help services.

However, they were launching products that they thought were great and the success of these products were proving to be hit and miss. Thank you for your interest in our resources. The result imake applied this customer-centred design approach when developing its brand-new product, the Grainfather. Please check your email for a link to your download. Receive monthly insights, industry news, global know-how and events. Please check your email for a link to your download. Receive monthly insights, industry news, global know-how and events.

Actual customer insights, gained from face-to-face interviews revealed the risk of contaminated milk from mastitis was one of the biggest challenges. PCNZ helped move large parts of their business to direct engagement with retailers and e-commerce partners.

Their initial market research led them to believe animal drafting gates and heat detection were the products that farmers needed in Wisconsin. One way that New Zealand businesses can mitigate the risks at this stage in their international growth is through collaboration. Download report Thank you for your interest in our resources.

nzte case study

Subscribe to our newsletter. This NZTE test resulted in a Through customer insights, LICA were able to pause and pivot their strategy, saving them considerable time, money and mitigating reputational risk in-market. LICA Through customer insights, LICA were able to pause and pivot their strategy, saving them considerable time, money and mitigating reputational risk in-market.

Keep me updated on new resources, upcoming events or training studh.

  BJA THESIS TOPICS

nzte case study

However, they were launching products that they thought were great and the success of these products were proving to be hit and miss. The challenge imake were already well established in New Zealand, having quickly become the top speciality and online retailer of wtudy brew materials in the country.

Collaborating for success in China | NZTE

The Grainfather has been so popular that their North American fans took part in a Kickstarter campaign to get it sold in that part of the world two years earlier than imake could afford to get it there. I caught up with him recently and he shared some examples that demonstrate how being part of the coalition has helped the individual member companies: A critical stage in international growth for any company is the point when they decide to establish a legal entity in-market and put their own people on the ground.

Another member mostly operated through wholesale markets in China meaning they had no line of sight to the end customer or even to retailers. On the NZTE website it is therefore vital that visitors can find the right information quickly and easily and that the content is audience centric, measurable and close to source.

Keep me updated on new resources, upcoming events or training opportunities. If you are interested to find out more about PCNZ, check out their website. PCNZ established a legal entity in Shanghai in However, PCNZ members are doing so much more, like creating collective impact through joint in-market promotions and sharing market knowledge to support each other.

Please check your email for a link to your download. Getting things right at this stage of growth can be a key factor in establishing a long-term sustainable business. This move has increased value capture and allowed the member to gather valuable insights from channels and consumers that now influence csse marketing campaigns and strategies.

  HOMEWORK DJ STOPT

The value of this coalition has not gone unnoticed. Receive monthly insights, industry news, global know-how and events.

Subscribe to our newsletter.

imake case study

These are great examples that demonstrate the value of having people in-market and, specifically, the value of the PCNZ coalition to each of its members. This enables New Zealand companies to position themselves in international markets in a distinctive and innovative way.

Their purpose is to grow companies internationally — bigger, better, faster — for the benefit of New Zealand and NZTE provides advice and support to businesses exporting from and importing to New Zealand. NZTE has supported PCNZ since the beginning and continues to view the collaboration model as a great way for New Zealand companies to make the decision of putting people in-market less risky.

The result imake applied this customer-centred design approach when developing its brand-new product, the Grainfather. Livestock Improvement Corporation LIC is one of the oldest farming co-operatives in New Zealand providing a range of services and solutions to improve the prosperity and productivity of their farmers.

The lesson for all of us: In addition, we also ran user tests to gain even more insights into areas of improvement. Using the knowledge gained from their engagement with Better by Design, imake pushed the original concept further, developing upgrades and additional complimentary products – allowing their customers to build their perfect system over time.

Calculate your potential uplift.