We will use the persuasive advertising when we have a competition in the market. Initiating a Price increase: Through Public relations it also creates a good word of mouth for our product which is the most efficient way of promoting a product. Dividing the market into groups based on demographic variables such as age, gender, family size, incomes, family lifecycles, religions, race, occupation, generation etc. These tools include advertisements, sale promotions, public relations, personal selling and direct marketing. Determining the communication Objectives:

Now ran with his son Adil K. Our product is mainly focusing on the working women and the hostilities. In its quality assurance cell, the company maintains a check and balance on methods of sales distribution, new business ideas and strategic options, such as entering a new market or launching a new product in its product line, changing its suppliers and outsourcing its services. Health and Happiness for Pakistan TN. Bell and John Masko. In time pricing we will lower our prices according to different seasons. Price change could be a price cut or price increase.

K&N’s: Health and Happiness for Pakistan

Initially the company believed that as pkistan paratha is a very traditional type of ready to serve food according to the taste of Pakistani people so this will earn a lot of revenue for the company Descriptive Research: Januarya young man, Khalil Sattar, still a collage student, had a vision to foresee a need to establish a poultry farm. We apply this strategy to keep our product prices lower so that by doing this we attract a large numbers of buyers and also to gain large market shares.

Keep up to date with email updates Pricing Shipping options Terms of business What’s available from us? Most of the people was willing to buy with a packaging in stury paper and boxes. Skip to main content.


A very inspiring example comes in my mind when I talk about productive workforce before manufacturing pkistan during manufacturing, the CEO of Tata motors decides to change the typical mindset of Tata motors because they are going to made a breakthrough car NANO. While dividing the market segments psycho-graphically we used the following: As the company was introducing a new product so the data was to be collected from the people directly.

They prefer studu to use and quick to serve products in their meals. We already set a low price for our product stuvy we cut price of our product if our sales will not increase accordingly, in that situation we will cut the price in order to increase sales and to capture market shares. As with many questions facing Zespri inthere are risks of moving too fast as well studu too slow.

Geography, demography, psychographic and behavioral we divided the market into two of them given as follows: We will reduce prices in Ramadan season, as its demand cade more in that season. There are various factors involved that the target customers were looking for like the type of packaging, pricing 2. The increasing demand of our products all over the country explains the worth; our promises are getting through our valuable customers.

k&n pakistan case study

Log In Sign Up. Dividing the market segments into groups based on social class, lifestyle or personality characteristics. But our aim is to give good quality product in an affordable price. Their is the personal interest of our targeted customers in purchasing ready to cook food that has both safety and health 4.


k&n pakistan case study

So we should analyze the change and react to it accordingly. It was convenience sample as well as the divided mutually exclusive groups were approached as convenient.


(DOC) Case study on K N | Ahmed Ali –

Backyard poultry farming has to graduate to a more professional level. But still they are looking ahead as the sattars recognized a lot to accomplish they started exporting Arab etudy.

Each of product is based on the rule that it should be healthy to eat and according to the taste of consumers. Enter the email address you signed up with and we’ll email you a reset link. A very positive behavior of the target customers was observed. Level of Education I think this will improve but it requires time to change view about the value added chicken and wet meat.

We have decided hostilities students, job oriented men and women and teenagers.

K&N’s: Health and Happiness for Pakistan | The Case Centre, for educators

Technology and Operations Management. Could it do the same in the emerging red-flesh category? About the Author David E.

Access this item You must be logged in to view this material. So this is another thing that can be ignore Imported chicken this challenge is seems to be solved in the given studg so that why I did not choose this. We will use the persuasive advertising when we have a competition in the market. Initiating a Price increase: Changing in price has a great effect on the consumers mind.