ZYNGA CASE STUDY SWOT ANALYSIS

Zynga goes public – investors eye CEO, growth potential with doubts. There has been much hype about Facebook’s IPO and it has been a long awaited event. Free Press, A. Stitching Plans for Growth case study solution Credit Unions: New trends in the consumer behavior can open up new market for the Zynga Inc. With more cash in bank the company can invest in new technologies as well as in new products segments.

It provides a great opportunity for the organization to build new revenue streams and diversify into new product categories too. This brand portfolio can be extremely useful if the organization wants to expand into new product categories. Investment in Research and Development is below the fastest growing players in the industry. The matrix is only a starting point for a discussion on how proposed strategies could be implemented. Article continues after advertisement High attrition rate in work force — compare to other organizations in the industry Zynga Inc.

Zynga Inc. SWOT Analysis / Matrix

Sources Used in Document: Financial planning is not done properly and efficiently. Right now the investment in technologies is not at par with the vision of the company. This paper explores and analyzes how musicians and groups have exploited social media in their marketing strategies. The company can face lawsuits in various markets given – different laws and continuous fluctuations regarding product standards in those markets.

Certain capabilities or factors of an organization can be both a strength and weakness at the same time. Overstock com Business Strategy and Analysis. Porter, Competitive Strategy New York: As one of the leading firms in its industry, Zynga Inc.

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Zynga by Wei ZHOU on Prezi

Opportunities for Zynga Inc. Facing – External Strategic Factors No regular supply wtudy innovative products — Over the years the company has developed numerous products but stuy are often response to the development by other players. The author of this report is to then select which of the quadrants that Overstock falls within. Facebook has had an interesting history and the company’s CEO has publicly stated his intentions.

SWOT does not show how to achieve a competitive advantage, so it must not be an end in itself.

Organization structure is only compatible with present business model thus limiting expansion in adjacent product segments. Free Press, A.

zynga case study swot analysis

They are just awesome. Article continues after advertisement High attrition rate in work force — compare to other organizations cae the industry Zynga Inc. With more cash in bank the company can invest in new technologies as well as in new products segments.

Strategic Management – Zynga by kapil sharma on Prezi

Even though the product is a success in terms of sale but its positioning and unique selling proposition is not clearly defined which can lead to the attacks in this segment from the competitors. Retrieved from Christian Science Monitor: SWOT is a static assessment – analysis of status quo with few prospective changes.

Organizations also assess the likelihood of events taking place in the coming future and how strong their impact could be on company’s performance. Government green drive also opens an opportunity for procurement of Zynga Inc. It represent a great opportunity for Zynga Inc.

Business Strategies and Decision-Making Choosing a business structure can depend on a wide range of variables and it is thus essential for a manager to have a complex understanding of his company, the industry it is associated with, and business forecasts. For example changing environmental regulations can be both a threat to company it can also be an opportunity in a sense that it will enable the company to be on a level playing field or at advantage to competitors if it able to develop the products faster than the competitors.

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Increasing trend toward isolationism in the American economy can lead to similar reaction from other government thus negatively impacting the international sales. Chandler, Strategy and Structure Cambridge, Mass.: New trends in the consumer behavior can open up new market for the Zynga Inc.

Order Now – Zynga Inc. The current asset ratio and liquid asset ratios suggest that the company can use the cash more efficiently than what it is doing at present. Williamson, Markets and Hierarchies New York: As the company is operating in numerous countries it is exposed to currency fluctuations especially given the volatile political climate in number of markets across the world.

zynga case study swot analysis

Amazing Business Data Maps. The demand of the highly profitable products is seasonal in nature and any unlikely event during the peak season may impact the profitability of the company in short to medium term.