WUMART STORES CASE STUDY

The case traces the history of the retail trade in China and the developments over the last decade. In the past, customers were required to complete a form on paper to become a member of Wumart. The Lianxiang Bridge branch has been benefitting from the Dmall, according to Mr. Liu, store manager, joined this branch in January , he knows the store like a book. The Dmall plus Wumart: The case is expected to help students understand and analyse the following points The development of the retail trade in China and the rise of local business houses like WuMart The leading presence of WuMart in the Beijing area and the need to expand markets in the least developed regions of China so as to become a national brand The threat from competitors, both local business houses and foreign retail groups Mergers and Acquisitions by WuMart, especially in , to consolidate its top-ten ranking The use of SAP and other software by WuMart to enhance its position in the Chinese retail business. The sales of beefsteak processing has been added.

The case traces the history of the retail trade in China and the developments over the last decade. WuMart was founded by Stanford graduate Dr. The Lianxiang Bridge branch has been benefitting from the Dmall, according to Mr. The case is expected to help students understand and analyse the following points The development of the retail trade in China and the rise of local business houses like WuMart The leading presence of WuMart in the Beijing area and the need to expand markets in the least developed regions of China so as to become a national brand The threat from competitors, both local business houses and foreign retail groups Mergers and Acquisitions by WuMart, especially in , to consolidate its top-ten ranking The use of SAP and other software by WuMart to enhance its position in the Chinese retail business. All content is protected by copyright. As another new cutting edge tool of Wumart, the LSH works on online wholesaling.

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Promotional campaigns by the company as also technical up-gradation using SAP are also discussed. The sales of beefsteak processing has been added.

Wumart Case Analysis by Yu Chen on Prezi

The area of processing and seats has been increased by square meters. A series of methods, including the sec-payment the Dmall shakescanning a code, smart shopping, self-shopping and self-guided shopping, have solved the problem of checkout queue.

Some of the factors to be considered are: The products can be delivered to stores directly after being processed by PC. The easy-matching counter around the store is a new attempt, with enough area to promote products. Now nearly half of the total area of the store has been reduced with only one-layer structure; The storage shelves have been lowered, allowing the store to become more spacious; Wymart situational layout and the interactivity electronic screen have been implemented, enhancing the visual richness and improving interactions with customers; The electronic price labels are fully adopted in the store; The Wi-Fi without password is available for customers free of charge; The customer traffic route has no longer restricted stuudy customers.

It will save time and manpower as well as reduce loss for the stores. At the same time, the EA pattern and standard products have been vigorously promoted. As another new cutting edge tool of Wumart, the LSH works on online wholesaling.

wumart stores case study

It has solved the stockout problem, achieving no-stockout all day long. Related Links Useful links How to buy a case study online? It has been well known to all people in the industry that the Lianxiang Bridge branch of Wumart in Beijing is the star among all its branches. It will eliminate the bad-sale products and re-select with the help of smart technology, saving much time and energy. Relying on the investment of relevant equipment and technologies, the survival condition of the fresh and live goods has been improved, bringing good effects.

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The Dmall plus Wumart: Major retail chains had only 0. These products can be delivered to stores only if they are processed and cut by PC and packed in a vacuum package.

Boosting the optimization of categories: The case further looks at the challenges ahead for WuMart. Additionally, it had over stores in Beijing and other surrounding areas which Zhang planned to double by the end of the decade.

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During the period of the Spring Festival, the store can achieve its daily sales of 1. The case traces the history of the retail trade in China and the developments over the last decade.

Zhang Wenzhong inwhen it established its first supermarket. Besides, the customers can also become member when they use the Cloud POSS or the smart shopping cart to pay.

Wumart Stores: China’s Response to Wal-Mart | The Case Centre, for programme administrators

He is quite proud when it comes to the performance of this branch. Besides, it has guaranteed the products to be fresh daily, no selling leftover leaf vegetables. WuMart was founded by Stanford graduate Dr.

The package bags are in 7 different colors in accordance with each day of the week in order to guarantee its freshness. I Growth Strategies – Vol. Distributing 25 provinces and cities, these csse have brought benefits to the total population of million, achieving an annual transaction of Privacy Policy Cookie Policy.

wumart stores case study

The catering proportion has been increased: The Lianxiang Bridge branch has been benefitting from the Dmall, according to Mr. This way, it can avoid selling leftover leaf vegetables. What does Dmall bring in?