OLD SPICE CASE STUDY WIEDEN KENNEDY

Sign up to our weekly newsletter Thanks for signing up. By continuing to browse you are confirming that you are OK with this. Sign In to Your Account Username: The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. Tap into large networks by giving them the attention they want and crave and they will spread it for free to their distribution networks whether that be Facebook, television or Twitter.

Need help with getting stuff done? With a year heritage, surely the brand could not be better positioned to be an expert on masculinity, it reasoned. It makes the whole thing easier to swallow. Done well, case study videos can convey the disparate parts of a campaign as a cohesive whole, and do it with feeling. Post-Influencer Culture School Reports The A List Future of branded experiences If there was a defining moment when advertisers started to get a proper handle on social media marketing, it was when an ex-American football star called Isaiah Mustafa was drafted in to save Old Spice from oblivion. We’ll ask you to provide a few details about yourself, your current role and what you do.

old spice case study wieden kennedy

Sign up to our weekly newsletter Thanks for signing up. Masterclasses Creative skills of tomorrow, taught by the stars of today. The campaign was about a book, so the agency framed the case study as a book, explaining each step with the turn of a page.

Old Spice Case Study by Madeleine Wilson on Prezi

Contagious uses cookies to ensure that you get the best experience on our website. Tap into large networks by giving them the attention they want and crave and they will spread it for free to their distribution networks whether that be Kennnedy, television or Twitter. It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling across the Web.

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old spice case study wieden kennedy

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But just like advertising itself, case study films are going nowhere.

old spice case study wieden kennedy

They can come across as tacky, but they can also be charming and engaging. Companies of the Year Learn More. The ad featured former NFL athlete Isaiah Mustafa and was a a video centric marketing campaign that combined both traditional and social media. This case study for Ikea falls into the latter category. The Old Spice Campaign Facts and Figures Here are some of the numbers that were the result of the continuous marketing campaign.

The agency participated and promoted across many social media channels and networks including Facebook, Twitter and YouTube.

Case Study: Old Spice Response Campaign

Contagious members have access to thousands of the world’s best case studies broken down by product category and business objective. Spicce bloggers know this marketing secret and that is to keep the content pumping. With a year heritage, surely the brand could not be better positioned to be an expert on masculinity, it reasoned. By continuing to browse you are confirming that you are OK with this.

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Promising women he was “the man your man could smell like”, the towelclad hunk fronted what would go on to be hailed as one of the most popularever viral campaigns. The approach was certainly quantity over quality which social media advocates will recognise. The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed.

Mark Tutssel, the jury president, described it as “the perfect film”. Register Now to Keep Reading Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in. Wiedeh have become too complex for agencies to simply send juries the work and assume that all will be clear.

The Old Spice campaign achieved both. Otherwise, we’ll assume you’re OK to continue. Contagious Navigation Become a member. Become a Campaign Member.