BREADTALK SWOT ANALYSIS ESSAY

These important implications can affected their expansion strategy and have adverse effects on their short and long term plans and performances. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products. It is a good opportunity for BreadTalk to attract younger customer. Din Tai Fung Singapore. BreadTalk App — http:

Founded in July , Breadtalk Ltd started off as a bakery that is based in Singapore and was listed in the Singapore Stock Exchange three years later in These important implications can affected their expansion strategy and have adverse effects on their short and long term plans and performances. Suppliers normally have low bargaining power in the industry as there are a number of them still in existence. Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction. Every organization uses strategic management concepts and method to enjoy elevated levels of performance. The rapid change in technology has allowed new entrants to enter the market at a low cost base.

And with other parts of Asia with potential growth has been established, this allow the group to look into potential market in Europe and United States. Let bgeadtalk help you.

The company is capable and has the potential because its brand name is recognized worldwide. These countries have lesser competitor and may have higher demand, thus it stabilize brand name. Selection of Products Breadtalk has a wide selection of products, but this wide selection is only limited to bread and cakes, unlike some other bakeries, which offer pastries and other concoctions, like Bengawan Solo.

The suppliers are not able to blotch up their goods radically as most of the customers ewsay often than not, acquire in huge quantities. An example of creative design of product is Apple of my I — http: Prima Deli — http: By this, it attracts customers to buy more.

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breadtalk swot analysis essay

In addition, the franchise division requires high cost involvement, and a constant need for the renewal of the franchise license to be franchising other brands. This is not a long analywis solution in terms of company expansion. They have an open baking area on-site to ensure that the quality, freshness of the products when they reach customers.

Strategic Management report for Breadtalk

Breadtalk is headed by George Quek, who has 20 years of experience in the food and beverage industry. Due to natural disaster, prices of the ingredients will increase. Looking at the Annual Reportthe revenue and profit chart Figure 1 have shown that despite of the global uncertainty inthe BreadTalk have done a great job and produce credible performance. The Slovak Spectator, These important esssay can affected their expansion strategy and have adverse effects on their short and long term plans and performances.

Breadtalk free essay sample – New York Essays

Customer Behaviour Customer of BreadTalk are habitual buyers, as there is low consumer involvement and there is little significant brand difference.

By this way, I will create loyal customer base and increase demand brwadtalk BreadTalk products. Substitutes like munchies and junk food can be an imminent threat. Example, alternative supplier for the ingredients.

They include bakeries like Four Seasons and Crystal Jade Breads as they have similar concepts and products. Breadtalk penetrates into the markets of other Asian continent countries, societal factors come into consideration. If the rivals lower prices, customers might be tempted to go to the other bakeries.

Swot Analysis of Breadtalk Group Limited Essay

I went down to BreadTalk at different timing of the day morning, lunch time, tea-time, evening and closing time to observe the customers. The recommendations made by Breadtalk will be used as a tool for coping with the addressed challenges in the process of diversification plan. These garner wide recognition for its striking and noticeable layout.

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breadtalk swot analysis essay

Suppliers normally have low bargaining power in the industry as there are a number of them still in existence. Thus customer swpt look for the product that have more value. Most of their stores can be found near Mass Rapid Transit and Light Rail stations, while others near popular shopping mall or supermarkets.

And their indirect competitors have non-similar but interesting and particular products, which have an increasing number of consumer interests in the market.

Breadtalk constantly introduces new products to cater to customers’ changing tastes. CIMB report, The company is one of the first to deviate from the traditional bakery standards byintroducing see through glass windows to display its bread making process and kitchen. The growth of a financial structure will accrue advantage to industries, but its cause will breeadtalk according to which factors that are affected the most.

Conclusions Through this project, by applying the marketing concept I have learnt in the awot, I have a better understanding of marketing in business enterprise. Breadtalk is able to have some internal strengths in which are beneficial to the company that includes: They are profitable, however they are not loyal.