AQUALISA QUARTZ CASE STUDY ANALYSIS

According to the showings, Quartz showers have the highest contribution margin per unit and largest potential market Ninth no direct competitors which offer the same products. Marketing1 Day 4 for Class. The case does not specify what percentage of electric shower and power shower consumers choose shower type independently. Squalid should pay much more attention to awareness of a product. Lastly, consumers in the standard price range trusted an independent plumber to advise or choose a product for them.

Let is very important to get involved plumbers. But to my mind it Nil be difficult to successfully produce Quartz showers without a bad influence of all those other shower products. As a result, I think that plumbers have a huge influence on the showers choice. In addition to this, plumbers also work for developers, showrooms, contractors or directly for consumers. Squalid should pay much more attention to the plumbers.

Within this large number of potential consumers, the goal of the ad campaign would require that only a small argental of them get their plumbers to install the Quartz. Aqualisa Quartz Case Analysis. There casr must be an incentive for these people to devote their time. Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions.

Aqualisa Case Study solution

Stufy association of Quartz, a premium label, with value brand DID may be avoided by creating a value product line for Quartz. Because customers would have better shower product, plumbers would have more installations, company will have a increase in sales. This means that the campaign only needs to get a few thousand customers to convince their plumbers and then plumber loyalty will cause sales of the Quartz to reach the 36, minimum sales per year goal through the market potential displayed in Exhibit 2.

  BUSINESS PLAN OF A BARBING SALON

For this reason, Aqualisa has to find ways to reach plumbers and to make them loyal to the brand. It should be pretty close to other products or the price should be reduced for the all products.

aqualisa quartz case study analysis

This will also help build brand awareness, so the company can also target those types of consumers which will eventually lead more and more word of mouth.

Skip to main content.

Aqualisa Quartz | Case Study Template

But the problem is there is no connection between plumbers and customers. But to my mind it Nil be difficult to successfully produce Quartz showers without a bad influence of all those other shower products.

If they would be interested in this product it would bring to the company sstudy great amount of sales. Welcome to the world of case studies that can bring you high grades! This means that the advertising campaign will gain brand equity for the Quartz within the DID and premium shopper market segments even if the ad campaign only targets consumers who make their own decisions.

Similarly, plumbers will cse convince developers by suggesting the new product. While waiting for the advertisement campaign to kick in, the Quartz can find a quick niche within the potential market oftounits sold annually. The case does not specify what percentage of electric shower and power shower consumers choose shower type independently.

Aqualisa- Case Analysis by Francesca Marino on Prezi

The problem is not that sales are low, but the reasons why sales are not as expected. I believe that the best solution for Aqualisa is to focus on plumbers because they are the primary customers of trade shops which has the most sales volume in the U.

It would cost millions of pounds over two years to buy a large-scale consumer campaign, and it is not profitable, too. The anaylsis should be giving the Quartz shower to every participant because when they try it, they will get over with the skepticism toward technologically new products — at least for Quartz.

  FAC SIMILE BUSINESS PLAN AGENZIA IMMOBILIARE

aqualisa quartz case study analysis

Simply a Better Shower. Would you like to get a custom case study?

Aqualisa Quartz

Strategic Marketing Casse Student Name: If Aqualisa get plumbers to demand Quartz, trade shops have to stock up this product because their primary customer is the plumbers. We use cookies to give you the best experience possible. Because Quartz overcomes the problem of low pressure with pump and fluctuation in temperature, customers will have a chance to experience better shower performance. Help Center Find new analyeis papers in: The company has a very powerful and spread brand name among plumbers, so Squalid has reliable relationships with these plumbers, and they are seemed to be loyal to this brand.

Sales will automatically be increasing by getting plumbers to select Quartz for this consumer segment. As we can see, plumbers play a big mediator role in the distribution channel and reaching the end consumers. DID shoppers place little emphasis on aesthetics so this could be easy point of differentiating the premium and value brands. Our Company Welcome to the world of case studies that can bring you high grades!

AQUALISA QUARTZ CASE STUDY ANALYSIS

Log In Sign Up. Welcome to the world of case studies that can bring you high grades! Enter the email address you signed up with and we’ll email you a reset link. Skip to main content. If they would be interested in this product it would bring to the company a great amount of sales.

Although this is a high-risk and expensive strategy, costing 3 to 4 million over two years out of a 17 million net income, Rawlins is confident of the superiority of the product. We do everything to make the client happy when he turns to us for the creation of a case study for sale on any topic! Would you like to get a custom case study? I believe that the best solution for Aqualisa is to focus on plumbers because they are the primary customers of trade shops which has the most sales volume in the U. Strategic brand management 4th edition.

It would cost millions of pounds over two years to buy a large-scale consumer campaign, and it is not profitable, too. Marketing1 Day 4 for Class. Similarly, plumbers will help convince developers by suggesting the new product.

While waiting for the advertisement campaign to kick in, the Quartz can find a quick niche within the potential market oftounits sold annually. DID shoppers place little emphasis on aesthetics so this could be easy point of differentiating caze premium and value brands.

This means that the campaign only needs to get a few thousand customers to convince their plumbers and then plumber loyalty will cause sales of the Quartz to reach the 36, minimum aquallisa per year goal through the market potential displayed in Exhibit 2. Although this is a high-risk and anaylsis strategy, costing 3 to 4 million over two years out of a 17 million net income, Rawlins is confident of the superiority of the product.

  BUSINESS PLAN OF A BARBING SALON

Our Company Welcome to the world of case studies that can bring you high grades! Welcome to the world of case studies that can bring you high grades! Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions.

Lastly, consumers in the standard price range trusted an independent plumber to advise or choose analysiss product for them.

Aqualisa Quartz

Simply a Better Shower. How about receiving a customized one? Aqualisa Case Study solution. If Aqualisa get plumbers to demand Quartz, trade shops have to stock up this product because their primary customer is the plumbers.

aqualisa quartz case study analysis

Even though plumbers suggest Quartz, some price conscious consumers might not want to buy it because it is relatively expensive compared to other brands in the product aqkalisa. But the problem is there is no connection between plumbers and customers. Log In Sign Up. Aqualisa should invite plumbers and developers from all over the country for a weekend conference to present the benefits of the new product and demonstrate the ease of installation.

This will also help build brand awareness, so the company can also target those types of consumers which will eventually lead more and more word of mouth.

MBA Case Analysis & More Marketing – Aqualisa Quartz

The possible xase base ranges from a minimum of 53, to a maximum ofunits sold annually. How about receiving a customized one?

  DISSERTATION SUR LIMPÉRIALISME JAPONAIS

It needs also a marketing plan for new products. With each plumber installing showers a year, a single instance of a plumber using the Quartz translates into annual installations if not more due to fractional installation time and the potential of apprentices rather than Just master plumbers doing independent installations.

aqualisa quartz case study analysis

First of all, trade shops focus on demand and they do not have time to explain the benefits of the new product. For this reason, Aqualisa has to find ways to reach plumbers and to make them loyal to the brand.

Welcome to the world of case studies that can bring you high grades! Aqualisa Quartz Case Analysis.

Aqualisa Case Study solution

We use cookies to give you the best experience possible. The managing director of Aqualisa, Harry Rawlinson, launched a new shower that is called Quartz. Click here to sign up. On the other hand, once plumbers actually try the Quartz, they realize how effective it is and are converted. Squalid should pay much more attention to the plumbers. The demonstration and presentation will be done by plumbers who used the product before. The CEO of Squalid should simply lower expectations.