According to the showings, Quartz showers have the highest contribution margin per unit and largest potential market Ninth no direct competitors which offer the same products. Marketing1 Day 4 for Class. The case does not specify what percentage of electric shower and power shower consumers choose shower type independently. Squalid should pay much more attention to awareness of a product. Lastly, consumers in the standard price range trusted an independent plumber to advise or choose a product for them.
Let is very important to get involved plumbers. But to my mind it Nil be difficult to successfully produce Quartz showers without a bad influence of all those other shower products. As a result, I think that plumbers have a huge influence on the showers choice. In addition to this, plumbers also work for developers, showrooms, contractors or directly for consumers. Squalid should pay much more attention to the plumbers.
Within this large number of potential consumers, the goal of the ad campaign would require that only a small argental of them get their plumbers to install the Quartz. Aqualisa Quartz Case Analysis. There casr must be an incentive for these people to devote their time. Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions.
Aqualisa Case Study solution
Stufy association of Quartz, a premium label, with value brand DID may be avoided by creating a value product line for Quartz. Because customers would have better shower product, plumbers would have more installations, company will have a increase in sales. This means that the campaign only needs to get a few thousand customers to convince their plumbers and then plumber loyalty will cause sales of the Quartz to reach the 36, minimum sales per year goal through the market potential displayed in Exhibit 2.
For this reason, Aqualisa has to find ways to reach plumbers and to make them loyal to the brand. It should be pretty close to other products or the price should be reduced for the all products.
This will also help build brand awareness, so the company can also target those types of consumers which will eventually lead more and more word of mouth.
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Aqualisa Quartz | Case Study Template
But the problem is there is no connection between plumbers and customers. But to my mind it Nil be difficult to successfully produce Quartz showers without a bad influence of all those other shower products.
If they would be interested in this product it would bring to the company sstudy great amount of sales. Welcome to the world of case studies that can bring you high grades! This means that the advertising campaign will gain brand equity for the Quartz within the DID and premium shopper market segments even if the ad campaign only targets consumers who make their own decisions.
Similarly, plumbers will cse convince developers by suggesting the new product. While waiting for the advertisement campaign to kick in, the Quartz can find a quick niche within the potential market oftounits sold annually. The case does not specify what percentage of electric shower and power shower consumers choose shower type independently.
Aqualisa- Case Analysis by Francesca Marino on Prezi
The problem is not that sales are low, but the reasons why sales are not as expected. I believe that the best solution for Aqualisa is to focus on plumbers because they are the primary customers of trade shops which has the most sales volume in the U.
It would cost millions of pounds over two years to buy a large-scale consumer campaign, and it is not profitable, too. The anaylsis should be giving the Quartz shower to every participant because when they try it, they will get over with the skepticism toward technologically new products — at least for Quartz.
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Sales will automatically be increasing by getting plumbers to select Quartz for this consumer segment. As we can see, plumbers play a big mediator role in the distribution channel and reaching the end consumers. DID shoppers place little emphasis on aesthetics so this could be easy point of differentiating the premium and value brands. Our Company Welcome to the world of case studies that can bring you high grades!