Consequently the first review covers the L10 “kit” lens – the
Leica D Vario-Elmar 14-50mm f/3.8-5.6 Aspherical Mega OIS. It is the 3rd four-thirds lens
designed by Leica and manufactured by Panasonic. The word “kit lens” is somewhat
misleading here because it isn’t really a bottom-end lens neither in terms of build quality
nor pricing. The naked lens sells around 600€/US$ and it has a major share in the
rather steep L10 kit price. As a native four-thirds lens is is a “full format” lens by
definition but compared to the classic film format it behaves similar to “28-100mm”
(2x crop factor) in terms of field-of-view.

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